Responsive website, branding and packaging design for skincare brand Aurora.
Aurora
Aurora is a natural skincare brand based in Alaska and inspired by the wonder of the Aurora Borealis. The company prides itself on creating self-care products that inspire joy and calm. The task entailed creating a logo, website, branding, and packaging that would communicate the brand’s identity and values while appealing to its demographic.
The Process
The Aurora logo is meant to capture the company’s namesake with stars falling from the two A’s. Purples, blues, and greens witnessed in the northern lights became the brand’s colors. Images of auroras were used as a background for packaging materials. The website was created to fit the new brand guidelines, be responsive across all screen sizes, and provide an online store for the brand. Graphics and artwork were created in Illustrator and Photoshop while the website was made in WordPress with the use of Merchant to enable e-commerce capabilities.
